Thursday 27 April 2006

Unbranded

I hate when programs install themselves with a folder in the Start menu named after the company. Do I want to remember who are the publishers of my games? Do I care who made my email application? No. That's their idea on brand-name brainwashing. I want my programs to install in a way that makes sense, not a way that makes customer loyalty or brand-name recognition. Of course, since it's the companies that make those choices, I usually end up with their company name on my machine anyway.

Mokalus of Borg

PS - What's perceived as good for business is often bad for customers.
PPS - That's because business is too often aligned with evil.

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