Picture this: you can imagine an electronic device you want, and it does not exist in the current market. You go to a website and tick off the features you'd like in this device ("plays digital music", "makes phone calls", "laser sword") and pay a nominal fee plus parts and postage. Within six to eight weeks, your device arrives, complete with user manual and warranty. How awesome would that be?
Even better, if a device already exists on the market that does what you need, the site can recommend it to you.
Mokalus of Borg
PS - The bonus to companies, of course, is good market research for new mass-production items.
PPS - I imagine these devices would be more expensive and a bit less polished than mass-market consumer electronics.
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