One of the problems with text-only communication is that it allows only binary excitement levels, depending on whether or not you use an exclamation mark. Consider "That's great." versus "That's great!". Same sentiment, but when seen side by side, one looks apathetic and one looks ecstatic. So when writing such a phrase, you have to decide which end of the spectrum best expresses your enthusiasm level. It can be a tough decision.
Mokalus of Borg
PS - Some people use multiple exclamation marks.
PPS - I don't get that at all.
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