The extra features on the Meet the Robinsons DVD explained that, from the start of movie development, they storyboarded the entire thing, start to finish, and test-screened that "movie". That got me thinking about the comparisons between that approach and software prototyping. The sooner you get something in front of users, the better your feedback and the easier it is to change.
Movie prototyping wouldn't go quite like that, because they're different, but the approach has its hooks in me. The most positively-received parts of the movie get more work done, the least-popular parts get cut, then redo and rescreen. You'd get cheap feedback quickly and you'd know whether you're on a winner or not *before* you spend millions making the finished product. A dud might only cost you several thousand dollars, then gets discarded unfinished. If the movie industry is truly struggling to make money (they're not) then movie prototyping is exactly what they need to do.
Mokalus of Borg
PS - You'd probably have to prototype the script along with the movie.
PPS - It would be a very different way to work.