If big budget movies are failing these days, it's because they're too big. Too much money in each one means it needs a wider audience to make a profit, which means it needs broad appeal, which means it needs to be simple, so they're all basically the same. Or they're built on established properties like popular books (Harry Potter, Twilight). We need something smaller (to reduce risk), accessible (cheap and easy to get to) and with lots of variety (to appeal to as many people as possible). Until downloads completely kill off the old revenue models, that means television.
Mokalus of Borg
PS - Or vaudeville.
PPS - Video recording is to live performance as word of mouth is to television.