American TV is dirt cheap through the American iTunes store. The theory is that it's showing on cable there anyway, so there's not much demand. In the Australian iTunes store, the same TV shows cost four times as much, to make more profit, but a lot of people just download instead. So if the iTunes prices were lower, would that mean more sales and more profit?
Mokalus of Borg
PS - I guess the fear is that there still won't be enough sales.
PPS - It just depends where the natural balance lies.