It's difficult to have your management goals met if you issue conflicting demands to your employees. For instance, if you demand that software documentation be kept up to date at all times, but also say that writing documentation is non-chargeable time and that all employees should maximise their chargeable time, then you will have a conflict where you are actually telling employees not to do documentation. That's just an example. It is not currently happening to me.
The point is, at a high level, you might not seem to have any contradictions in your goals, but when you break them down to their real meanings for day to day work, you might find them working against each other.
Mokalus of Borg
PS - And then one is going to dominate the others.
PPS - It might not be the one you want.