When considering the different ways we buy movie tickets these days, a thought occurred: why don't they just have a computer at the cinema to buy tickets from? It should reduce their costs and increase profits or (if you're optimistic) reduce ticket prices.
They already have the online services to do so. I'm sure it would be a snap.
Mokalus of Borg
PS - I conclude from the service charges that Event Cinemas charge online that they don't want you buying your tickets that way.
PPS - Which is silly, because it must be the easiest money they ever made.