How well does curiosity work as an advertising technique? I'm talking about teaser campaigns that are meant to generate empty buzz until an actual product announcement. I think it's been a bit overdone. People are generally time-poor these days, and have little patience for anything that doesn't make its point quickly. Combined with the fact that such secrecy and teasers are seen as suspicious, we have a very poor atmosphere right now for a curiosity-based advertising campaign.
If you're being secretive about your product or service, our modern sensibilities translate that into either "substandard" or "incomplete". That is, either you won't tell us anything because you're not ready yet (come back when you are) or you won't tell us because you want to sucker us with your shoddy merchandise (no thanks). So if your new advertising campaign centres around public talk of "what exactly is that all about?" you should take a breath and re-think it.
Mokalus of Borg
PS - As always, your mileage may vary.
PPS - That's pretty much true in everything.
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