Monday, 20 February 2012

Growing medium companies into global ones

Economically, the world is spreading apart. Bigger corporations are ever expanding as always, but there is also a resurgence in smaller industry, also known as cottage industry. But there are other corporations in the middle - too big to give each customer personal attention, and too small to compete globally. How do those companies cross that gap from micro-industry to mega-industry? While they grow, they need to maintain the ability to treat each customer as a valued individual, and they can't take great advantage of economies of scale until they grow large enough to be a global megacorporation. Maybe they need to grow as a chain of micro-business units, each individually managed and semi-independently operated, like a franchise.

Mokalus of Borg

PS - I'm just interested in the issues that come up when you reach that point.
PPS - It must be tough to seek growth as a company like that.

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