When some promotion turns up saying "Win a free Wii" or something similar, I wonder why the word "free" was included. Did someone in the marketing department say "Well, I like the 'Win a Wii' promotion idea, but do you think people will know they don't have to pay for it once they win? They might get confused."? Besides wanting to show up in search results for "free Wii", I can't think of any other motivation.
Mokalus of Borg
PS - I forget now where I saw this competition.
PPS - Obviously the brand didn't make an impression.