Wednesday, 1 July 2015

This post revised for positivity

I wrote this whole post before, from a very negative standpoint, and I've had a change of heart. I had just ranted about all the "clickbait" headlines being thrown around the web these days, urging you to find out new facts or see photos and videos that will "blow your mind". To see things that will "change the way you think forever" or that you just "won't believe". It's a tease, like a six-year-old jumping around saying "I know a secret! Not telling you!" It's deliberately uninformative, which is the opposite of a good headline (unless you define "good" as "lots of clicks", which is clearly what has happened). It's designed only to pique your interest enough to click the link, after which they get their ad revenue and they're done. It offends me as a writer, in part because they're all exactly alike. Throw in one or two different keywords and the whole headline changes. Pair it with a picture of boobs and you're guaranteed legitimate clicks from soon-to-be-disappointed readers. It's hard to be positive in the face of this, so the only positive thing I can say is that I'm going to focus on other things that deserve more of my attention. Jump up and down in your clown suit all you like. I'm going elsewhere. If something you say is that important, it will come up in another, more respectable form some other time.

Mokalus of Borg

PS - Defining "clickbait" is really tricky.
PPS - If you're looking for examples, though, try Buzzfeed.

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