I once heard a hipster say to a bartender that the place has been ruined by popularity already. I'm fairly certain the owner would disagree, because popularity for him means more money, and that's why he's in business. He's not there to provide a space for bohemian beardies to congregate in obscurity and congratulate each other on finding yet another place that nobody knows about yet while drinking cheap beer "ironically". Obscurity is the enemy of a good business.
Mokalus of Borg
PS - To be fair, I was standing behind the hipster dressed as the Joker at the time.
PPS - That probably has a way of affecting people's judgement.