Monday, 12 November 2012

Pyramid distributors and the internet

There's no need for pyramid scheme distributors in an internet age. A lot of companies, such as Tupperware, Mary Kay and of course Amway operate with a network of "distributors" who act locally, organising word-of-mouth parties and such to promote and sell their products. That seems quite unnecessary for most of those businesses. Some, such as Mary Kay, benefit from hands-on demonstrations, so that's understandable, but why doesn't Tupperware sell direct over the internet? At this point, it's possibly just so they don't alienate and disenfranchise their entire sales force, but if they had started doing business yesterday, you can bet they'd be selling online.

Mokalus of Borg

PS - The internet makes a lot of retail technically obsolete.
PPS - But a lot of technically obsolete things can still work in this world.

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