Thursday, 12 November 2009

Single-serving Berocca

Some Berocca samples were being handed out at the train station the other day. A new product with an interesting design, it's a single Berocca dissolving vitamin tablet in the lid of a bottle of water. As you open the bottle, a cutter in the lid opens the foil and the tablet drops down into the water to dissolve. Clever and convenient, I thought. They'll probably sell a few of those.

Then I thought about it in terms of cost: you'll pay something upwards of $3 for this, I assume, while you can get a whole tube (15 tablets) for $9. Not value for money. Then I further realised that all this amounts to a heck of a lot of packaging for a single tablet of Berocca.

Mokalus of Borg

PS - I think it's a bit wasteful.
PPS - But if the people pay, it will stick around.

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