I have heard an astounding statistic recently: out of a group of "above average" web users recruited for a study, 24% of those that expressed a desire to perform a Google search failed to do so. They could either not reach the website (because they didn't know where it was) or they just typed their query into whatever search box happened to be at hand. I have a hard time coming to grips with this because it sounds so fundamental. How does someone get classified as an "above average" web user when typing "www.google.com" in a location box is beyond them? It just blows my mind.
Mokalus of Borg
PS - It's possible that "Google" was a generic term to them; a synonym for "search".
PPS - Statistic via this useit.com article.
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